An American comic book is a thin periodical literature originating in the United States, commonly between 24 and 64 pages, containing comics. While the form originated in 1933, American first gained popularity after the 1938 publication of Action Comics, which included the debut of the superhero Superman. This was followed by a superhero boom that lasted until the end of World War II. After the war, while superheroes were marginalized, the comic book industry rapidly expanded and genres such as horror, crime, science fiction and romance became popular. The 1950s saw a gradual decline, due to a shift away from print media in the wake of television and the impact of the Comics Code Authority. The late 1950s and the 1960s saw a superhero revival and superheroes remained the dominant character archetype throughout the late 20th century into the 21st century.
Some fans collect comic books, helping drive up their value. Some have sold for more than 1 million. cater to fans, selling comic books, plastic sleeves ("bags") and cardboard backing ("boards") to protect the comic books.
An American comic book is also known as a floppy comic. It is typically thin and stapled, unlike traditional .
American comic books are one of the three major comic book industries globally, along with Japanese manga and the Franco-Belgian comic books.They represent three distinct types of the genre, differentiating both by their historical development and artistic style, as well as by publication formats.
Historically, the size was derived from folding one sheet of Quarter Imperial paper (), to print 4 pages which were each . This also meant that the page count had to be some multiple of 4.
In recent decades, standard comics have been trimmed at about 6.625 x 10.25 inches.
The format of the American comic book has been adapted periodically outside the United States, especially in and the United Kingdom.
Particularly in superhero comic books, the art may be divided between:
The process begins with the writer (often in collaboration with one or more others, who may include the editor and/or the penciller) coming up with a story idea or concept, then working it up into a plot and Storytelling, finalizing it with a script. After the art is prepared, the dialogue and captions are lettered onto the page from the script, and an editor may have the final say (but, once ready for printing, it is difficult and expensive to make any major changes), before the comic is sent to the printer.
The creative team, the writer and artist(s), may work for a comic book Publishing who handles the marketing, advertising, and other logistics. A wholesale distributor, such as Diamond Comic Distributors, the largest in the US, distributes the printed product to retailers.
Another aspect of the process involved in successful comics is the interaction between the readers/fans and the creator(s). Fan art and letters to the editor were commonly printed in the back of the book, until, in the early 21st century, various Internet forums started to replace this tradition.
This so-called "small press" scene (a term derived from the limited quantity of comics printed in each press-run) continued to grow and diversify, with a number of small publishers in the 1990s changing the format and distribution of their comic books to more closely resemble non-comics publishing. The "" form, an extremely informal version of self-publishing, arose in the 1980s and became increasingly popular among artists in the 1990s, despite reaching an even more limited audience than the small presses.
The G. W. Dillingham Company published the first known proto-comic-book magazine in the US, The Yellow Kid in McFadden's Flats, in 1897. A hardcover book, it reprinted material—primarily the October 18, 1896, to January 10, 1897, sequence titled "McFadden's Row of Flats"—from cartoonist Richard F. Outcault's newspaper comic strip Hogan's Alley, starring the Yellow Kid. The 196-page, square-bound, black-and-white publication, which also includes introductory text by E. W. Townsend, measured and sold for 50 cents. The neologism "comic book" appears on the back cover. Despite the publication of a series of related Hearst comics soon afterward, the first monthly proto-comic book, Embee Distributing Company's Comic Monthly, did not appear until 1922. Produced in an format, it reprinted black-and-white newspaper comic strips and lasted a year. Comic Monthly at the Grand Comics Database
In 1933, salesperson Maxwell Gaines, sales manager Harry I. Wildenberg, and owner George Janosik of the Waterbury, Connecticut, company Eastern Color Printing—which printed, among other things, Sunday-paper comic strip sections – produced Funnies on Parade as a way to keep their presses running. Like The Funnies, but only eight pages, this appeared as a newsprint magazine. Rather than using original material, however, it reprinted in color several comic strips licensed from the McNaught Syndicate, the Ledger Syndicate, and the Bell-McClure Syndicate. "Funnies on Parade," Grand Comics Database. Accessed October 29, 2018. These included such popular strips as cartoonist Al Smith's Mutt and Jeff, Ham Fisher's Joe Palooka, and Percy Crosby's Skippy. Eastern Color neither sold this periodical nor made it available on newsstands, but rather sent it out free as a promotional item to consumers who mailed in coupons clipped from Procter & Gamble soap and toiletries products. The company printed 10,000 copies. The promotion proved a success, and Eastern Color that year produced similar periodicals for Canada Dry soft drinks, Kinney Shoes, Wheatena cereal and others, with print runs of from 100,000 to 250,000.
When Delacorte declined to continue with Famous Funnies: A Carnival of Comics, Eastern Color on its own published Famous Funnies #1 (cover-dated July 1934), a 68-page giant selling for 10¢. Distributed to newsstands by the mammoth American News Company, it proved a hit with readers during the cash-strapped Great Depression, selling 90 percent of its 200,000 print, although putting Eastern Color more than $4,000 in the red. That quickly changed, with the book turning a $30,000 profit each issue starting with #12. Famous Funnies would eventually run 218 issues, inspire imitators, and largely launch a new mass medium.
When the supply of available existing comic strips began to dwindle, early comic books began to include a small amount of new, original material in comic-strip format. Inevitably, a comic book of all-original material, with no comic-strip reprints, debuted. Fledgling publisher Malcolm Wheeler-Nicholson founded National Allied Publications, which would evolve into DC Comics, to release New Fun #1 (Feb. 1935). This came out as a tabloid-sized, , 36-page magazine with a card-stock, non-glossy cover. An anthology, it mixed humor features such as the funny animal comic "Pelion and Ossa" and the college-set "Jigger and Ginger" with such dramatic fare as the Western fiction strip "Jack Woods" and the "yellow peril" adventure "Barry O'Neill", featuring a Fu Manchu-styled villain, Fang Gow. Issue #6 (Oct. 1935) brought the comic-book debut of Jerry Siegel and Joe Shuster, the future creators of Superman. The two began their careers with the musketeer swashbuckler "Henri Duval", doing the first two installments before turning it over to others and, under the "Leger and Reuths", they created the supernatural-crimefighter adventure Doctor Occult.
In early 1939, the success of Superman in Action Comics prompted editors at National Comics Publications (the future DC Comics) to request more superheroes for its titles. In response, Bob Kane and Bill Finger created Batman, who debuted in Detective Comics #27 (May 1939).Les Daniels. Batman: The Complete History. Chronicle Books, 1999. , p. 18 The period from the late 1930s through roughly the end of the 1940s is referred to by comic book experts as the Golden Age of comic books. It featured extremely large print-runs, with Action Comics and Captain Marvel selling over half a million copies a month each;Daniels comics provided very popular cheap entertainment during World War II especially among soldiers, but with erratic quality in stories, art, and printing. In the early 1940s, over 90 percent of girls and boys from seven to seventeen read comic books.
In 1941, H. G. Peter and William Moulton Marston, created the female superhero character Wonder Woman, who debuted in All Star Comics #8 (December 1941) and Sensation Comics featuring Wonder Woman in 1942.
Archie Comics's Pep Comics debuted as a superhero, science-fiction and adventure anthology, but after the title introduced the teen-humor feature "Archie" in 1942, the feature's popularity would soon eclipse all other MLJ properties, leading the publisher to rename itself Archie Comics.
Following the end of World War II, the popularity of superheroes greatly diminished, while the comic-book industry itself expanded. Source notes overall sales of 275 million comics in 1945, 300 million in 1947, and 340 million in 1949. A few well-established characters such as Superman, Batman and Wonder Woman continued to sell, but DC canceled series starring the Flash and Alan Scott and converted All-American Comics and All Star Comics to Western comics titles, and Star Spangled Comics to a war comics title. The publisher also launched such science-fiction titles as Strange Adventures and Mystery in Space. Martin Goodman's Timely Comics, also known as Atlas, canceled its three formerly high-selling superhero titles starring Captain America (created by Joe Simon and Jack Kirby), the Human Torch, and the Sub-Mariner, briefly reviving the characters in 1954 only to cancel them again shortly thereafter to focus on horror, science fiction, teen humor, romance and Western genres. Romance comics became strongly established, with Prize Comics' Young Romance and with Young Love, the latter written and drawn by Joe Simon and Jack Kirby; those two titles' popularity led to an explosion of romance comics from many publishers.
Dell Comics's comic books accounted for a third of all North American sales in the early 1950s. Its 90 titles averaged a circulation of 800,000 copies per title for every issue, with Walt Disney's Comics and Stories peaking at a circulation of three million a month in 1953. Eleven of the top 25 bestselling comic books at the time were Dell titles. Out of 40 publishers active in 1954, Dell, Atlas (i.e. Marvel), DC, and Archie Comics were the major players in volume of sales. By this point, former big-time players Fawcett and Fiction House had ceased publishing.
Circulation peaked in 1952 when 3,161 issues of various comics were published with a total circulation of about one billion copies.Actual estimates vary between 840 million and 1.3 billion. After 1952, the number of individual releases dropped every year for the rest of the decade, with the biggest falls occurring in 1955–56. The rapid decline followed the introduction of the Comics Code Authority in the wake of Senate hearings on juvenile delinquency, which, ignoring the social problems caused by the wars of 1939–45 and 1950–52, sought to blame those problems solely on comics. While there was only a 9% drop in the number of releases between 1952 and 1953, circulation plummeted by an estimated 30–40%. The cause of the decrease is not entirely clear. Television had begun to provide competition with comic books, but there was also a rise in conservative values with the election in 1952 of Dwight Eisenhower. The Comics Code Authority, a self-censoring body founded to curb the juvenile delinquency alleged to be due to the crime and horror comics, has often been targeted as the culprit, but sales had begun to drop the year before it was founded. The major publishers were not seriously harmed by the drop in sales, but smaller publishers were killed off: EC Comics (the prime target of the CCA) stopped publishing crime and horror titles, which was their entire business, and were forced out of the market altogether, turning to magazine publishing instead. By 1960, output had stabilized at about 1,500 releases per year (representing a greater than fifty percent decline since 1952).
The dominant comic book genres of the post-CCA 1950s were funny animals, humor, romance comics, television properties, and Western comics. Detective, fantasy comics, teen, and war comics were also popular, but adventure, superheroes, and comic strip reprints were in decline, with Famous Funnies seeing its last issue in 1955.
In the wake of these troubles, a group of comics publishers, led by National and Archie, founded the Comics Code Authority in 1954 and drafted the Comics Code, intended as "the most stringent code in existence for any communications media". A Comic Code Seal of Approval soon appeared on virtually every comic book carried on newsstands. EC, after experimenting with less controversial comic books, dropped its comics line to focus on the satirical Mad—a former comic book which was now converted to a magazine format in order to circumvent the Code.Ron Goulart. 1991. Over 50 Years of American Comic Books. Publications International. p.217
In 1961, at the demand of publisher Martin Goodman (who was reacting to a surge in sales of National's newest superhero title The Justice League of America), writer/editor Stan Lee and artist/co-plotter Jack Kirby created the Fantastic Four for Atlas, which now re-named itself Marvel Comics. With an innovation that changed the comic-book industry, Fantastic Four #1 initiated a naturalistic style of superheroes with human failings, fears, and inner demons - heroes who squabbled and worried about the likes of paying the rent. In contrast to the super-heroic do-gooder archetypes of established superheroes at the time, this ushered in a revolution. With dynamic artwork by Kirby, Steve Ditko, Don Heck, and others, complementing Lee's colorful, catchy prose, the new style became very popular among teenagers and college students who could identify with the angsty and irreverent nature of characters like Spider-Man, Hulk, X-Men and Fantastic Four. This was a time of social upheaval, giving birth to a new generation of hip and more counter-cultural youngsters, who found a voice in these books. Because Marvel's books were distributed by its rival, National, from 1957 until 1968 Marvel were restricted to publishing only eight titles a month." Origins of the Distribution System ," Mile High Comics. Retrieved November 23, 2016Cronin, Brian (August 4, 2005), " Origins of the Distribution System ," Comic Book Resources. Retrieved November 23, 2016 This was a cloud with a silver lining, and proved the making of Marvel, allowing the company to concentrate its brightest and best talent on a small number of titles, at a time when its rivals were spreading their creative talents very thin across a huge number of monthly titles. The quality of Marvel's product soared in consequence, and sales soared with it.
While the creators of comics were given credit in the early days of comic books, this practice had all but vanished during the 1940s and 1950s. Comic books were produced by comic book companies rather than by individual creators (EC being a notable exception, a company that not only credited its creative teams but also featured creators' biographies). Even comic books by revered and collectible artists like Carl Barks were not known by their creator's name—Disney comics by Barks were signed "Walt Disney". In the 1960s, DC, and then Marvel, began to include writer and artist credits on the comics that they published.
Other notable companies publishing comics during the Silver Age included the American Comics Group (ACG), Charlton Comics, Dell Comics, Gold Key, Harvey Comics, and Tower Comics.
Legal issues and paper shortages led to a decline in underground comix output from its 1972 peak. In 1974 the passage of anti-paraphernalia laws in the US led to the closing of most head shops, which throttled underground comix distribution. Its readership also dried up as the hippie movement itself petered out in the mid-1970s.
In the mid-to-late 1980s, two series published by DC Comics, and Watchmen, had a profound impact upon the American comic-book industry. Their popularity, along with mainstream media attention and critical acclaim, combined with changing social tastes, led to a considerably darker tone in comic books during the 1990s nicknamed by fans as the "grim-and-gritty" era.
The growing popularity of such as Wolverine and the Punisher exemplified this change, as did the darker tone of some independent publishers such as First Comics, Dark Horse Comics, and (founded in the 1990s) Image Comics. This tendency towards darkness and nihilism was manifested in DC's production of heavily promoted comic book stories such as "" in the Batman series (in which The Joker brutally murdered Batman's sidekick Robin), while at Marvel the continuing popularity of the various X-Men books led to storylines involving the genocide of superpowered "mutants" in allegorical stories about religious and ethnic persecution.
In addition, published formats like the graphic novel and the related trade paperback enabled the comic book to gain some respectability as literature. As a result, these formats are now common in book retail and the collections of US public libraries.
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